Consumers continue to overestimate their ability to spot deepfakes

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The Jumio 2024 Online Identity Study reveals significant consumer concerns about the risks posed by generative AI and deepfakes, including the potential for increased cybercrime and identity fraud. The study examined the views of more than 8,000 adult consumers, split evenly across the United Kingdom, United States, Singapore and Mexico. The results suggest nearly 72% worry on a day-to-day basis about being fooled by a deepfake into handing over sensitive information or money. Only 15% … More

The post Consumers continue to overestimate their ability to spot deepfakes appeared first on Help Net Security.


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