Skewed analytics caused by bots damage businesses as much as ad fraud

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Netacea announced results from a report that shows skewed analytics caused by bots cost businesses just as much as click fraud, despite click fraud’s much bigger profile. Bots are used by hackers to buy goods before other customers, hack accounts using stolen passwords, check the validity of stolen card details and steal content or prices by bulk scraping. But even if they do not do damage…


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